Thursday, February 5, 2009

Kellog's Pop Tart Panel

I saw this on Slick Deals and had to share!

Kellogg's PopTarts Sprinklings for MOMS - fun, samples & a variety of values

Join now to get a bunch of fun for you and the kids,
including a smattering of samples and a variety of values that'll keep your family happy throughout the year.

"Thank you! The fun will soon be on its way to your home!"

More info from a PROMO Mag article:

...a new loyalty program for Pop-Tarts, it’s first.
...will focus on creating a two-way dialog with moms,
including offering activity ideas, special offers, new product sampling through the mail and exclusive content, Rivet said.

The program will include e-mail, direct mail and online media.

The program launched last week in conjunction with Kellogg’s Pop-Tarts new brand campaign

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